Current food consumption estimates for Americans

* Only 10% eat even 5 daily servings of fruits and vegetables.

* Average fruit consumption is only 1.4 servings daily.

* Only 17% eat 2-4 fruits daily.

* Only 12% have what could be called a "good" diet.

Faculty members in the Harvard School of Public Health feel the revised government recommendations still fall short, are much too heavily influenced by powerful food lobby groups, and do not put into perspective the wealth of research conducted during the last ten years that has reshaped the definition of healthy eating. Their statement:

[If there's anything close to being "proved" in nutrition research, it's that eating lots of fruits and vegetables reduces the risk of heart disease, some types of cancer, and other chronic diseases. The U.S. government's "5 a day" campaign makes five servings of fruits and vegetables look like a goal when it should actually be a lower limit.]

THE PHYTONUTRIENT REVOLUTION

Phytonutrients have catapulted to the top of nutritional science research. "Phytonutrients Take Center Stage" was published in the December 1999 issue of Agricultural Research magazine.

Phytonutrients are a class of health-promoting, bio-active compounds with many sub-categories. By some counts, more than 100,000 phytonutrient compounds have already been identified and catalogued. Around the world, new discoveries are being continually made by health scientists. Some of the more common class names are Carotenoids and Flavonoids (Polyphenols).

Most known phytonutrients are strongly related to pigment. Dark red and blue pigmented flavonoids, with names like isoflavones, anthocyanins, flavinols, catechins and phenols are dominant in fruits. And richly colored fruits are considered the most potent source of anti-aging antioxidants of any commonly eaten foods!

(And no, this does not mean that drinking darker colored soft drinks is healthier than the lemon-lime varieties! We should banish them all from our diets!)

According to Dr. Ralph Carson, the company's Chief Science Officer and primary formulator of MonaVie, research shows free radicals may be largely responsible for chronic illnesses such as heart disease and cancer. Once the ORAC test (oxygen radical absorption capacity) was perfected, some companies touted high ORAC ratings to make their products appear better than others. Later research has shown that a higher ORAC value does not necessarily equate to better or more effective. On the contrary, too much of certain substances can have detrimental effects.

Perhaps most important to know about phytonutrients and fruits is that they appear to be far more beneficial and effective in promoting health when a combination of fruits (not just a single fruit) is consumed.

THE SCIENCE BEHIND MONAVIE

Unlike many products that are rushed to market because someone spots a trend and tries to quickly cash in on it, MonaVie's entry into the Wellness arena came slowly and meticulously. Its creators spent many long months formulating MonaVie and making it palatable -- knowing that only if it tasted good would people be likely to try it and thus discover its profound benefits.

The scientific team's efforts were based upon and supported by more than two decades of nutritional science evolution related to the role of antioxidants and more recent years of discoveries about phytonutrients and the crucial roles they play in health.

The Medical Advisory Board agreed that a product that addressed chronic inflammation was MUCH needed and concurred that the use of fruits, glucosamine and a proprietary blend of fatty acids could target what has become a global health issue of pandemic proportions.

Balance, Moderation and Variety--Keys to Effectiveness

Fruits are an abundant source of many thousands of phytonutrients as well as at least 8 Vitamins and minerals -- including Vitamin C which is known to be a powerful antioxidant and anti-inflammatory agent. According to Dr. Mary Ann Lila, University of Illinois, although the most publicized property of bioflavinoids is their antioxidant capacity, they also serve as anti-inflammatory agents.

Many of the 19 fruits selected for the MonaVie formula, starting with legendary Acai Berry from the Amazon Rainforest, have centuries-old traditions of being used as medicines by the indigenous people of their respective regions. More recent years of scientific research have validated the phytonutrient content and health benefits of these fruits. (Hippocrates was RIGHT!)

Because of the extremely powerful yet sensitive phytonutrients in the Acai Berry, MonaVie uses Acai as its headline ingredient--to keep intact all the health promoting characteristics of this wondrous fruit.

Most known phytonutrients are strongly linked to pigment, Mother Nature's way of protecting botanicals from intense sunlight and other harsh conditions. Health experts today agree it is best to consume a color spectrum VARIETY of fruits to gain greatest advantage from their respective phytonutrients.

The fruits of MonaVie give us this spectrum: Acai Berry, pomegranate, white grape, nashi pear, acerola, pear, aronia, purple grape, cranberry, passionfruit, banana, apricot, prune, kiwi, blueberry, bilberry, camu camu, wolfberry and lychee.SETTING THE STAGE

Only the most distracted of observers could ignore the multitude of "lifestyle" ailments besetting people in industrialized worlds today, with America ranking high on the health calamity list.

As wonder drugs bring dangerous side effects, new drugs are created to moderate new symptoms. Meanwhile, words from thousands of years ago are echoing across oceans ...

"Let food be thy medicine and medicine be thy food," said Hippocrates (460 B.C. - 377 B.C), the Father of Medicine.

Perhaps the wry chronicle below shows more truth than jest!

2000 B.C. - Here, eat this root.

1000 A.D. - That root is heathen. Here, say this prayer.

1850 A.D. - That prayer is superstition. Here, drink this potion.

1940 A.D. - That potion is snake oil. Here, swallow this pill.

1985 A.D. - That pill is ineffective. Here, take this antibiotic.

2000 A.D. - That antibiotic is unhealthy. Here, eat this root.

~Author unknown but saluted

Indeed, merely growing older is a precursor to various and sundry health concerns. The alternative is dying young, so perhaps we would be well advised to nourish, protect and preserve our bodies and our health!

The tens of millions of Baby Boomers of the world are leading the quest for safe and effective anti-aging approaches ... demanding ways to maintain health and youthful good looks, to solve current problems and to PREVENT failing health from intruding on their lifestyles.

Thanks to the internet and a growing grass roots movement around the world, millions are realizing that FOOD, proper and wholesome food, might truly be the best medicine of all for sustaining or restoring health. Even the mainstream media has propelled this movement.

In late 2004, Dr. Nicholas Perricone appeared on The Oprah Winfrey show to promote his book "The Perricone Promise: Look Younger-Live Longer in Three Easy Steps" in which he lists the Ten Super Foods to Rejuvenate the Body. He rated the Acai Berry as #1, calling it one of the most nutritious and powerful foods in the world. It was the ONLY fruit that made his list -- worthy of note in light of the flurry of single-fruit health juices that have appeared in recent years.

Also in 2004, NBC Today's Matt Lauer hosted a road show from the Amazon Rainforest in Brazil, reporting that locals now call the legendary Acai Berry the "Viagra of the Amazon."

The path taking us BACK to the realization that FOOD has much to do with our health, has not come easily. Identified trends of the past show a very slow march toward where we are today in the 21st Century.

Pre-1970: Correcting malnutrition and infections

1970's: Decade of vitamins and minerals and cardiovascular disease.

1980's: Decade of anti-oxidants

1990's: Decade of herbs and genes.

2000's: Decade of phytonutrients and inflammation.

THE MARKETPLACE

Powerful Factors Converging

Some might call it being in the "zone." Others might say the stars are in perfect alignment. The fact is, four powerful factors are converging NOW, making this the best possible time for YOU to join us as we begin sharing MonaVie with the world.

1) Home-based businesses are THRIVING like never before. There is no such thing as "job" security anymore. Corporations are downsizing, capsizing and shipping jobs to third world countries. There is no better way to gain control of your time, your life and your financial future than going into business for yourself. And no better business to choose than MonaVie, being declared by many to be the biggest wellness breakthrough in decades! (See #4 below)

2) The Internet Revolution has matured in efficiency and puts you on Main Street of the world. Without leaving home or dressing for work, you can build a global empire with MonaVie.

3) The Wellness Revolution is gaining more traction by the day, fueled by the Boomers (10,000 per day reaching the Big 50). From the cereal aisle to the butter bin at the supermarket, manufacturers are rolling out designer foods aimed at specific health concerns. In OUR field of home-based network marketing where nutritional supplements have always dominated, Functional BEVERAGES have become the fastest growing segment of the entire nutrition industry.

4) Medical and scientific experts the world over now concur that INFLAMMATION is at the core of essentially all the chronic, debilitating diseases that modern man suffers.

By: Toby St Louis

About the Author:


lobby groups

Current food consumption estimates for Americans

* Only 10% eat even 5 daily servings of fruits and vegetables.

* Average fruit consumption is only 1.4 servings daily.

* Only 17% eat 2-4 fruits daily.

* Only 12% have what could be called a "good" diet.

Faculty members in the Harvard School of Public Health feel the revised government recommendations still fall short, are much too heavily influenced by powerful food lobby groups, and do not put into perspective the wealth of research conducted during the last ten years that has reshaped the definition of healthy eating. Their statement:

[If there's anything close to being "proved" in nutrition research, it's that eating lots of fruits and vegetables reduces the risk of heart disease, some types of cancer, and other chronic diseases. The U.S. government's "5 a day" campaign makes five servings of fruits and vegetables look like a goal when it should actually be a lower limit.]

THE PHYTONUTRIENT REVOLUTION

Phytonutrients have catapulted to the top of nutritional science research. "Phytonutrients Take Center Stage" was published in the December 1999 issue of Agricultural Research magazine.

Phytonutrients are a class of health-promoting, bio-active compounds with many sub-categories. By some counts, more than 100,000 phytonutrient compounds have already been identified and catalogued. Around the world, new discoveries are being continually made by health scientists. Some of the more common class names are Carotenoids and Flavonoids (Polyphenols).

Most known phytonutrients are strongly related to pigment. Dark red and blue pigmented flavonoids, with names like isoflavones, anthocyanins, flavinols, catechins and phenols are dominant in fruits. And richly colored fruits are considered the most potent source of anti-aging antioxidants of any commonly eaten foods!

(And no, this does not mean that drinking darker colored soft drinks is healthier than the lemon-lime varieties! We should banish them all from our diets!)

According to Dr. Ralph Carson, the company's Chief Science Officer and primary formulator of MonaVie, research shows free radicals may be largely responsible for chronic illnesses such as heart disease and cancer. Once the ORAC test (oxygen radical absorption capacity) was perfected, some companies touted high ORAC ratings to make their products appear better than others. Later research has shown that a higher ORAC value does not necessarily equate to better or more effective. On the contrary, too much of certain substances can have detrimental effects.

Perhaps most important to know about phytonutrients and fruits is that they appear to be far more beneficial and effective in promoting health when a combination of fruits (not just a single fruit) is consumed.

THE SCIENCE BEHIND MONAVIE

Unlike many products that are rushed to market because someone spots a trend and tries to quickly cash in on it, MonaVie's entry into the Wellness arena came slowly and meticulously. Its creators spent many long months formulating MonaVie and making it palatable -- knowing that only if it tasted good would people be likely to try it and thus discover its profound benefits.

The scientific team's efforts were based upon and supported by more than two decades of nutritional science evolution related to the role of antioxidants and more recent years of discoveries about phytonutrients and the crucial roles they play in health.

The Medical Advisory Board agreed that a product that addressed chronic inflammation was MUCH needed and concurred that the use of fruits, glucosamine and a proprietary blend of fatty acids could target what has become a global health issue of pandemic proportions.

Balance, Moderation and Variety--Keys to Effectiveness

Fruits are an abundant source of many thousands of phytonutrients as well as at least 8 Vitamins and minerals -- including Vitamin C which is known to be a powerful antioxidant and anti-inflammatory agent. According to Dr. Mary Ann Lila, University of Illinois, although the most publicized property of bioflavinoids is their antioxidant capacity, they also serve as anti-inflammatory agents.

Many of the 19 fruits selected for the MonaVie formula, starting with legendary Acai Berry from the Amazon Rainforest, have centuries-old traditions of being used as medicines by the indigenous people of their respective regions. More recent years of scientific research have validated the phytonutrient content and health benefits of these fruits. (Hippocrates was RIGHT!)

Because of the extremely powerful yet sensitive phytonutrients in the Acai Berry, MonaVie uses Acai as its headline ingredient--to keep intact all the health promoting characteristics of this wondrous fruit.

Most known phytonutrients are strongly linked to pigment, Mother Nature's way of protecting botanicals from intense sunlight and other harsh conditions. Health experts today agree it is best to consume a color spectrum VARIETY of fruits to gain greatest advantage from their respective phytonutrients.

The fruits of MonaVie give us this spectrum: Acai Berry, pomegranate, white grape, nashi pear, acerola, pear, aronia, purple grape, cranberry, passionfruit, banana, apricot, prune, kiwi, blueberry, bilberry, camu camu, wolfberry and lychee.SETTING THE STAGE

Only the most distracted of observers could ignore the multitude of "lifestyle" ailments besetting people in industrialized worlds today, with America ranking high on the health calamity list.

As wonder drugs bring dangerous side effects, new drugs are created to moderate new symptoms. Meanwhile, words from thousands of years ago are echoing across oceans ...

"Let food be thy medicine and medicine be thy food," said Hippocrates (460 B.C. - 377 B.C), the Father of Medicine.

Perhaps the wry chronicle below shows more truth than jest!

2000 B.C. - Here, eat this root.

1000 A.D. - That root is heathen. Here, say this prayer.

1850 A.D. - That prayer is superstition. Here, drink this potion.

1940 A.D. - That potion is snake oil. Here, swallow this pill.

1985 A.D. - That pill is ineffective. Here, take this antibiotic.

2000 A.D. - That antibiotic is unhealthy. Here, eat this root.

~Author unknown but saluted

Indeed, merely growing older is a precursor to various and sundry health concerns. The alternative is dying young, so perhaps we would be well advised to nourish, protect and preserve our bodies and our health!

The tens of millions of Baby Boomers of the world are leading the quest for safe and effective anti-aging approaches ... demanding ways to maintain health and youthful good looks, to solve current problems and to PREVENT failing health from intruding on their lifestyles.

Thanks to the internet and a growing grass roots movement around the world, millions are realizing that FOOD, proper and wholesome food, might truly be the best medicine of all for sustaining or restoring health. Even the mainstream media has propelled this movement.

In late 2004, Dr. Nicholas Perricone appeared on The Oprah Winfrey show to promote his book "The Perricone Promise: Look Younger-Live Longer in Three Easy Steps" in which he lists the Ten Super Foods to Rejuvenate the Body. He rated the Acai Berry as #1, calling it one of the most nutritious and powerful foods in the world. It was the ONLY fruit that made his list -- worthy of note in light of the flurry of single-fruit health juices that have appeared in recent years.

Also in 2004, NBC Today's Matt Lauer hosted a road show from the Amazon Rainforest in Brazil, reporting that locals now call the legendary Acai Berry the "Viagra of the Amazon."

The path taking us BACK to the realization that FOOD has much to do with our health, has not come easily. Identified trends of the past show a very slow march toward where we are today in the 21st Century.

Pre-1970: Correcting malnutrition and infections

1970's: Decade of vitamins and minerals and cardiovascular disease.

1980's: Decade of anti-oxidants

1990's: Decade of herbs and genes.

2000's: Decade of phytonutrients and inflammation.

THE MARKETPLACE

Powerful Factors Converging

Some might call it being in the "zone." Others might say the stars are in perfect alignment. The fact is, four powerful factors are converging NOW, making this the best possible time for YOU to join us as we begin sharing MonaVie with the world.

1) Home-based businesses are THRIVING like never before. There is no such thing as "job" security anymore. Corporations are downsizing, capsizing and shipping jobs to third world countries. There is no better way to gain control of your time, your life and your financial future than going into business for yourself. And no better business to choose than MonaVie, being declared by many to be the biggest wellness breakthrough in decades! (See #4 below)

2) The Internet Revolution has matured in efficiency and puts you on Main Street of the world. Without leaving home or dressing for work, you can build a global empire with MonaVie.

3) The Wellness Revolution is gaining more traction by the day, fueled by the Boomers (10,000 per day reaching the Big 50). From the cereal aisle to the butter bin at the supermarket, manufacturers are rolling out designer foods aimed at specific health concerns. In OUR field of home-based network marketing where nutritional supplements have always dominated, Functional BEVERAGES have become the fastest growing segment of the entire nutrition industry.

4) Medical and scientific experts the world over now concur that INFLAMMATION is at the core of essentially all the chronic, debilitating diseases that modern man suffers.

By: Toby St Louis

About the Author:


lobby groups